Fractional sales leadership for early stage founders.

We run deals, coach your reps into A Players, and build your pipeline, forecasting, and revenue channels.

Zero to IPO · 200+ enterprise orgs closed · Pipeline built for 100+ B2B companies

Deals closed with

Your revenue org, built in 90 days

We learn your offer in under a week

We embed with your team, rebuild the pitch, and lock ICP, segments, pricing, and the offer around where revenue is actually available — so every deal we run is one worth winning.

We run deals and coach your reps

Discovery, demo, multi-threading, security, procurement, and pricing — plus weekly coaching to turn your reps into A Players who can carry the number without us.

We scale pipeline and new channels

Forecasting cadence, pipeline design, outbound expansion, and new revenue channels built so the machine keeps running after we leave.

What we own

From deals to a repeatable revenue org.

Meetings booked for you

Targeting, list build, sequencing, calling, and messaging run end to end until qualified buyers are on the calendar every week.

Deals worked to closed-won

Discovery, demos, multi-threading, champion building, and follow-through — the deal is carried, not handed back to you at stage two.

Rep coaching to A Player standard

Weekly 1:1s, call reviews, and deal coaching so your reps improve quota attainment and can own the number.

Forecasting and pipeline hygiene

Real exit criteria, honest forecasting, and a weekly cadence so the pipeline you see is the pipeline that closes.

New revenue channels

Outbound expansion, partner motions, and new segments tested and scaled until they produce repeatable pipeline.

Procurement and security

Legal review, security questionnaires, and multi-stakeholder buying committees handled the way enterprise buyers expect.

Pricing and negotiation

Deal structure, discount guardrails, and enterprise terms that protect margin while getting the contract signed.

Playbook handover

Call frameworks, objection handling, CRM hygiene, and the weekly cadence documented so your team can run it after we leave.

Track record

Zero to IPO, then done again.

Zero to IPO

Led sales from first revenue through public markets — the full arc of founder-led selling, first hires, enterprise motion, and repeatable scale.

Meta, Google, Amazon

Closed and negotiated enterprise agreements with the largest buyers in tech, including multi-stakeholder procurement and security review.

200+ enterprise organizations

Deals landed across a wide span of industries, deal sizes, and buying committees — not one lucky logo.

100+ B2B pipelines built

Pipeline designed, filled, and closed for over a hundred B2B companies, from seed-stage first motion to post-Series-C rebuilds.

Sales leader, not advisor

Someone on the calls, in the forecast reviews, and coaching your reps — not a slide deck and a monthly check-in.

Revenue moving inside 30 days

Targeting locked in the first weeks, reps coached, and qualified meetings booked inside the first month.

FAQ

The questions we hear most.

What is a fractional sales leader?

An experienced VP of Sales embedded in your business part-time who runs deals, coaches your reps into A Players, and builds your pipeline, forecasting, and revenue channels — without the cost, equity, or risk of a full-time executive hire.

Who is this for?

Founder-led B2B companies with early traction where the founder is still the only person who can close, and funded teams whose pipeline has stalled before the next raise.

Do you book meetings, run deals, or coach reps?

All three. We source and book meetings, personally carry deals to closed-won, and coach your reps weekly so they can own the number.

Do you just advise, or do you sell?

We sell and we lead. Calls get taken, proposals get sent, procurement gets handled, reps get coached, and contracts get signed — in your CRM, under your brand.

What happens after the engagement?

You keep everything: the closed revenue, the playbook, messaging, pipeline model, call frameworks, and a team of reps who can run it without us. Ongoing coaching is optional, not required.

What kind of enterprise experience is behind this?

Sales led from zero to IPO, with closed deals at Meta, Google, Amazon, and more than 200 other enterprise organizations, plus pipeline designed and closed for over 100 B2B companies.

Let's build your revenue org.

Zero to IPO experience · 200+ enterprise orgs · 100+ B2B pipelines